What’s inside

One SKILL.md (the playbook) + one starter template. A preview:

Social Media Kit

When to use

• You post in bursts, then go silent for weeks, and the algorithm forgets you exist
• Every post starts from a blank screen and takes an hour you do not have
• You are on five channels, doing all of them badly, instead of one or two done well
• Your posts get polite likes from friends and silence from the audience you actually want
• You want to hand posting to someone else (or to your AI) without the account turning robotic

Workflow

1. Scope the kit (input: your audience and capacity → output: kit scope sheet)
   Pick one or two channels — the ones where your actual audience already is — and name the honest weekly capacity: how many posts you can sustain for six months, not for one enthusiastic week. The scope sheet also names the audience (who, in one sentence), the account's job (what a follower should get from it), and the three content pillars that every post must hang on. Pillars are the kit's immune system: if a post idea fits none of them, it does not get made. A kit scoped to five channels at daily cadence is a plan for burnout with extra steps.
2. Inventory the engine skills (input: scope sheet → output: skill inventory)
   List the skills the engine needs, one per job: Pillar ideas (turns a pillar into a month of post ideas with angles, not just topics), Hooks (turns an idea into five opening lines in the channel's native shape — first line, first three seconds, first frame), Formats (turns a hook + idea into a finished post in one of the kit's fixed formats: teaching thread, before/after, checklist, story, teardown), Repurpose (turns one strong post into channel-native derivatives without re-creating it), Engagement (turns comments and replies into on-voice responses and follow-up post ideas), Review (turns a month of posts into a keep/stop/start verdict per format and pillar). Fixed formats are the point: deciding the format every time is what makes posting take an hour.

Template preview

Social Media Kit — Engine Pack

One or two channels, done well. Fixed formats. One month visible at a glance.

1. Kit scope sheet

Channels: {channel 1} | {channel 2} Honest weekly capacity: {posts per week, sustainable for six months} Audience (one sentence): {who} The account's job: {what a follower should get from it} Pillars: 1. {pillar} | 2. {pillar} | 3. {pillar} Rule: a post idea that fits no pillar does not get made.

2. Idea card

Pillar: {pillar} Idea: {one line} Angle: {the specific take, not just the topic} Format: {teaching thread / before-after / checklist / story / teardown}

3. Hook bank (five per idea)

Buy the full skill pack — $4.99 Pro — all 471 skills