What’s inside

One SKILL.md (the playbook) + one starter template. A preview:

Newsletter

When to use

• A personal brand sends a weekly to subscribers to stay visible but has no structure to write to
• A small team syncs internally: what got done this week, what's next — one email covers it
• A freelancer reports weekly progress to clients — looks professional, saves effort
• A community host curates the week's best, recycling good content from the group chat
• You want to start a newsletter but always feel "nothing worth writing this week"

Workflow

1. Fix the reader and the goal

• Input: this issue's raw material (what happened, what you saw, what you thought)
• Action: lock "who this is for" and "what they should do after reading" in one sentence each; if the goal is fuzzy, ask first
• Output: one-line reader sketch + one-line reading goal

1. Draft the headline

• Input: the single most valuable point of this issue
• Action: use the formula "number + concrete payoff + audience / timeframe" to write 3 options, e.g. "3 ways to stop clients haggling your quotes" — pick the most specific, least clickbaity one
• Output: 1 headline (≤ 20 words) + 2 backups

1. Write the opening hook

• Input: one real small thing from this week — an anecdote, a number, a contrast
• Action: tell it in 3 lines, landing naturally on the issue's theme — no throat-clearing, no pleasantries
• Output: opening block (3–5 lines)

1. Lay out the "3 stories"

• Input: the week's material list
• Action: keep only the top 3 by importance — story #4 and beyond get cut; each gets "subhead + 3–5 lines + 1 link or action point"
• Output: 3 sections, each with headline, body, and a follow-up link where relevant

1. Add one reflection

• Input: the reader sketch from step 1 + a genuine thought from this week
• Action: write a ≤100-word real thought — a doubt, a judgment, a counter-intuitive observation. No chicken soup, no preaching
• Output: the "one reflection" paragraph

1. Close with CTA and sign-off

• Input: the reading goal
• Action: keep exactly one clear action (reply to the email / click a link / book a time); write the sign-off and unsubscribe note
• Output: CTA block (its own paragraph, button-style) + sign-off + unsubscribe method

Output spec

• Mobile-first: paragraphs ≤ 3 lines, generous subheads and white space, no walls of text
• Headline ≤ 20 words; body 600–1000 words — over budget? Cut the weakest of the 3 stories
• Each of the 3 stories under its own subhead, each with 1 clickable action point or link
• Links as text links (e.g. [this retrospective](url)), never bare long URLs
• One CTA, its own paragraph; sign-off includes name + one-line bio; unsubscribe method mandatory
• Tone like chatting with a friend, not holding court; less "we", more "I / you"

Good vs. bad examples

Template preview

Email Newsletter

Headline (≤ 20 words — pick 1 of 3 before sending)

Opening hook (3–5 lines)

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