Work First: The Customers Anthropic Chose to Show

Anthropic pitched Duet at professionals and small-business owners with too much to track, and its launch examples showed why: a restaurant group running accounting, support, marketing, and invoices across locations, and a brand strategist whose agent built a client briefing from her calendar. The same coverage carried Anthropic's own caveats — periodic check-ins, misjudged urgency, and background work that burns plan limits.

Key facts

Customer example: Amin Ebrahimi of Shahs of Kabob (~110 employees) used Duet for accounting, customer support, marketing, and invoices across locations.
Customer example: brand strategist Mya Dalton said Duet prepared a client briefing from her calendar and offered to reschedule a call placed just before a flight.
Anthropic's stated limit: checks run every few hours, not continuously — an urgent message can sit until the next check-in.
Anthropic's stated limit: Duet can misunderstand a conversation or get urgency wrong; users should start small.
Anthropic's stated limit: background checks count toward plan limits, including work performed while the user is away.
What the examples prove — and do not: they show the intended audience (work, not errands) and the intended unit of value (a brief you can act on), not that the agent gets urgency right yet.