What’s inside

One SKILL.md (the playbook) + one starter template. A preview:

Social Scheduler

When to use

• You post inconsistently because drafting each post takes too long
• You want LinkedIn, X, and YouTube covered without writing three versions of everything
• Your social presence drifts off-brand whenever you're busy
• Repurposing (video → carousel, article → thread) never actually happens
• You want one approval session per week to produce the whole week's calendar

Workflow

1. Set the voice (input: brand guide + best past posts → output: voice file)
   Write a voice file the agent reads on every run: who you are, how you sound, words you never use, and 5–10 of your best past posts as examples. Then write one platform-rules file: format limits, tone shifts, and posting norms per platform. Garbage in, generic out — this file is the quality control.
2. Feed the topics (input: topics / trend feed / one video → output: content brief)
   Give the agent the week's raw material: a list of topics, a trend feed (e.g. YouTube trends), or one long piece to repurpose. One instruction should be enough to pull the trends and draft everything — the brief stays short: topic, angle, target platform mix.
3. Draft the batch (input: brief + voice file → output: platform-ready drafts)
   Draft each idea in its platform's shape: a LinkedIn post plus infographic, a video script turned into a carousel, a thread cut from an article. Follow the voice file for tone and the platform-rules file for format. Media the AI generates (video, images, edits) gets a cost check first — generation is metered, so budget per post before scaling.
4. Preview everything (input: drafts → output: approval sheet)
   Drafts land in one shared sheet or notes view with the full week's schedule: post, platform, format, publish time. Nothing schedules itself at this stage. You read every word and see every image before it goes anywhere.
5. Approve and schedule (input: approved drafts → output: published queue)
   Approve, edit, or skip each post. Approved posts schedule across all platforms in one pass through a scheduling tool (e.g. Blotato). Publish is never automatic: every post carries your explicit approval, which keeps you compliant with platform API policies and account-safety rules.
6. Learn the loop (input: performance log → output: updated pillars)
   Log performance per post (reach, engagement) and review weekly. Feed the learnings back into your content pillars and the voice file — the good ideas repeat, the flops get retired. Update the platform-rules file when a platform changes its policies or formats.

Output spec

Template preview

Social Scheduler — Voice File & Weekly Batch Template

Two pages. Fill the voice file once (review quarterly); use the batch sheet every week.

Voice file (fill once)

Who we are: {one line, e.g. "B2B tool for small retailers"} Sound like: {e.g. "plain-spoken, practical, no hype"} Never sound like: {e.g. "guru, motivational, jargon-heavy"}

Banned phrases: {e.g. "as an AI", "revolutionize", "game-changer"}

3–5 example posts in our voice:

1. {paste a past post that performed well}
2. {another one}
3. {another one}

Platform rules (fill once, update when policies change)

Content pillars: {e.g. "product tips", "customer stories", "industry takes"}

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