What’s inside

One SKILL.md (the playbook) + one starter template. A preview:

Persistent-Chat Before-After Film

When to use

• You are launching a chat product where conversations persist across sessions, and the demo needs to show why that matters in under 90 seconds
• Your current launch video shows features one by one, and viewers still ask "so what does it actually do for me?"
• You have real before/after material — messy scattered chats vs. one continuous thread — but no story structure to hold it together
• You need a script plus shot list you can hand to an editor, a motion designer, or a founder filming their own screen
• Your launch is going out on a landing page, a product post, and social clips, and you want one film that cuts down cleanly into all three

Workflow

1. Define the transformation (input: product description → output: one-sentence transformation statement)
   State the change in one sentence: "Before, every chat started from zero; after, every conversation picks up where it left off." Name the pain in the before-state (re-explaining, lost context, repeated questions) and the payoff in the after-state (continuity, memory, momentum). If you cannot state the transformation in one sentence, the film will ramble — keep rewriting until it fits on a sticky note. Everything downstream — script, shots, captions — must serve this one sentence.
2. Collect the before/after evidence (input: product access + user stories → output: evidence pack)
   Gather concrete material for both sides: screen recordings of the old way (starting over, re-typing context, hunting for a past answer) and the new way (reopening a thread, the chat recalling earlier details, continuing mid-task). Pull two or three real user moments — a returning customer, a multi-day project, a handoff between teammates — and note the exact lines of dialogue or on-screen moments that prove the difference. No evidence, no film: invented before/after moments read as advertising and get skipped.
3. Script the 60–90 second arc (input: transformation statement + evidence pack → output: timed script)
   Structure the film in three beats: Before (0–20s, the frustration, shown not told), Turning point (20–35s, the moment the persistent thread appears), After (35–75s, the payoff across two or three real moments), Close (75–90s, name + one call to action). Write the voiceover or on-screen text to match, timed to the second, with each line tied to a specific shot. Read it aloud twice — if it runs long, cut lines, never speed up the delivery.

Template preview

Persistent-Chat Before-After Film — Production Brief

One film, one transformation. Fill this in before scripting anything.

Transformation statement

Before: {what is frustrating about starting over} After: {what is better when the conversation persists} One sentence: "Before, {pain}; after, {payoff}."

Evidence pack

Before moments (the old way)

• {moment 1 — what the user has to redo}
• {moment 2}

After moments (the persistent way)

• {moment 1 — the thread picking up where it left off}
• {moment 2}

Real user moments

Privacy line (one plain sentence): {how history is stored and who can see it}

Timed script (60–90 seconds)

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