What’s inside

One SKILL.md (the playbook) + one starter template. A preview:

Pain-Gag Reveal Launch Film

When to use

• You're launching a product and every launch video you draft sounds like every other launch video
• You have 60 seconds to make strangers remember a product they've never heard of
• Your product solves an annoying everyday problem that everyone recognizes instantly
• You want a launch film for social feeds, where the first two seconds decide whether anyone keeps watching
• Your brand can carry a joke — the product's personality allows humor without undermining trust

Workflow

1. Pick one pain (input: product + audience → output: pain statement)
   Choose the single most recognizable annoyance your product removes — the one your audience would describe in their own words without prompting. Write it as a scene, not a claim: "It's 11pm and you're still copying invoice numbers into a spreadsheet" beats "Invoicing is inefficient." One pain only: a film that lists three pains has no time to land any of them, and the gag needs a single setup to pay off. If the pain needs explaining, it's the wrong pain — the audience should recognize it in the first two seconds.
2. Write the gag (input: pain statement → output: gag beat)
   Build one comedic beat that exaggerates the pain to absurdity: the spreadsheet grows arms, the invoice pile buries the desk, the founder dramatically reads the world's dullest error message. The gag must be aimed at the pain, never at the customer — the audience laughs with the person in the film, not at them. Keep it visual and wordless where possible: a physical gag plays in every language and survives being watched on mute, which is how most feed videos are first seen. Test the gag by describing it in one sentence to someone outside the team — if they don't smile, it isn't a gag yet.
3. Stage the reveal (input: gag beat → output: reveal beat)
   Design the moment the product enters as the answer to the gag: the pile of invoices vanishes with one click, the spreadsheet closes itself, the buried desk reappears clean. The reveal must be the punchline's resolution — the product does, on screen, the thing the gag said was impossible. Show the product working, not a logo: the viewer should understand what the product does from the reveal shot alone, with no voiceover. If the reveal needs a narrator to explain what just happened, the reveal isn't visual enough — restage it until the action tells the story.

Template preview

Pain-Gag Reveal Launch Film — Script Template

One pain, one gag, one reveal. Total under 60 seconds.

Pain (first 5 seconds — the hook)

> {One recognizable annoyance, written as a scene the audience recognizes instantly}

Gag (by 15 seconds — the laugh)

> {One visual comedic beat exaggerating the pain to absurdity}

Gag target check: [ ] aimed at the pain, never at the customer Mute test: [ ] the gag reads with the sound off

Reveal (by 30 seconds — the payoff)

> {The product visibly resolving the gag on screen — shown, not told}

Reveal test: [ ] a viewer understands what the product does from this shot alone, no voiceover

Shot list

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