What’s inside

One SKILL.md (the playbook) + one starter template. A preview:

Funnel Absorption

When to use

• A marketing or sales video shows many leads, channels, or touchpoints becoming one pipeline
• A data or AI explainer shows many sources feeding one model, report, or decision
• A strategy video shows scattered ideas, feedback, or requests converging into one plan
• A product video demonstrates aggregation: many inputs in, one dashboard / one answer out
• A recap video compresses a messy process (research, interviews, drafts) into one deliverable
• You have 4–10 distinct inputs and one output they jointly produce, and the merging is the story

Workflow

1. Name the inputs and the single output (input: your process → output: funnel map)
   List 4–10 inputs, each with a short label (2–4 words: "Surveys", "Support tickets", "Ad clicks") and a distinct colour chip or icon. Then write the output: one thing (a report, a shortlist, a decision, a product) with a 2–5 word name. The output must genuinely be made of the inputs — if two inputs never affect the output, cut them. The funnel's claim is "these became this"; every input that enters must be absorbed, none may be quietly dropped.
2. Draw the funnel (input: funnel map → output: layout)
   The funnel is a wide-top trapezoid or cone, centred, spanning 75–90% of frame width at the mouth and narrowing to 12–18% at the neck. The mouth sits in the upper third of the frame; the neck ends at mid-frame; the output zone occupies the lower third, empty at the start. Funnel walls are solid 2–3px strokes or a filled shape at low opacity — visible enough to guide the eye, quiet enough not to compete with the inputs. Label the funnel stages if the process has them (e.g. "Gather → Filter → Decide") in small text along the left wall — 3 stages maximum, or the funnel becomes a diagram.
3. Release the inputs (input: layout → output: entry choreography)
   Inputs appear above the mouth, one at a time, 250–350ms apart: each fades + drops 10px in over 200ms, settling in a loose row above the funnel. Hold the full row of inputs for 500ms so the viewer reads what is going in. Inputs keep their colour chips — colour is identity here; if two inputs share a colour, the viewer cannot track who got absorbed. Never drop inputs straight into the funnel without this staging beat; a funnel with no visible ingredients is just a shape.

Template preview

Funnel Absorption — Starter Template

Fill in every {placeholder}. Inputs in = absorptions = chips under the output, one-to-one.

Funnel map

Inputs (4–10, each with a distinct colour chip)

Output (one thing)

• Output name (2–5 words): {output_name}
• What it is: {report | shortlist | decision | product | dashboard}
• Genuinely made of all inputs? {yes — inputs that never affect the output are cut}

Layout

• Funnel mouth: {75–90%} of frame width, upper third · Neck: {12–18%} of frame width, ends mid-frame
• Output zone: {lower third}, empty at the start
• Funnel walls: {2–3px} strokes / filled shape at low opacity — visible, quiet

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