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Echo Burst Statement

When to use

• A keynote, talk, or video essay opens on one thesis sentence that the whole piece argues for
• A trailer needs a single tagline to land with impact before the title card
• A product launch video states its boldest claim ("No more waiting.") and needs the audience to feel it
• A social clip's hook is one provocative line that must stop the scroll in the first second
• A documentary or explainer reaches the turning-point sentence and needs a visual full stop
• You have one line of copy that matters more than everything around it, and the edit should say so

Workflow

1. Pick the one statement (input: your script → output: the statement)
   One line, ≤10 words, one claim. If it needs a comma and a second clause, it is two statements — cut it. The statement must survive being read at a glance: no jargon, no subordinate clauses, no numbers that need a footnote. Write it in sentence case or all caps, but decide once — the echoes copy it exactly, so a typo echoes too. Test: read it aloud once. If a stranger could not repeat it back, shorten it.
2. Stage the frame (input: the statement → output: layout)
   The statement sits dead centre, large — sized so it spans 70–85% of frame width, never touching the edges. Background is dark or plain so the text owns the frame; any background footage stays dimmed to ≤30% brightness or blurred. Leave generous empty space around the text: the echoes need room to expand into. Set the type first, then check legibility on a phone screen — if the smallest word is unreadable at arm's length, the burst will be noise, not emphasis.
3. Land the statement (input: layout → output: impact keyframes)
   The statement enters in one beat: scale 0.85 → 1.0 over 160ms with ease-out, opacity 0 → 100% over the same 160ms, plus a 60ms overshoot to scale 1.03 that settles back to 1.0 by 240ms. No slide-in, no letter-by-letter stagger — the whole line arrives at once, like a stamp. Hold it clean for 250ms before anything else moves: the audience must read the real words before the echoes start.
4. Fire the echo bursts (input: impact keyframes → output: echo choreography)
   After the 250ms clean hold, the echoes fire: 3 ghost copies of the exact same statement, each starting at the same centre position and scaling outward. Echo 1 fires at 0ms, echo 2 at 120ms, echo 3 at 240ms. Each echo animates over 500ms: scale 1.0 → 1.6, opacity 55% → 0%, ease-out, no rotation. The echoes are outline-only or 55%-opacity filled copies — never solid, never brighter than the original — so the real statement stays the sharpest thing on screen. Between echoes, the original stays perfectly still: the burst moves, the statement does not.

Template preview

Echo Burst Statement — Starter Template

Fill in every {placeholder}. One statement, one claim — the echoes copy it exactly.

Statement

• Statement: {one_line_≤10_words}
• Claim it makes: {single_claim}
• Casing: {sentence_case | ALL_CAPS}
• Where it sits in the video: {opener | turning_point | trailer_tagline}

Layout

• Statement width: {70–85%} of frame width · Position: {centred}
• Background: {dark | plain | dimmed_footage_≤30%_brightness | blurred}
• Typeface / weight: {font} · {weight} · Colour: {hex}

Impact (statement lands)

• Entry: scale {0.85} → 1.0 over {160ms}, ease-out · Opacity 0 → 100% over {160ms}
• Overshoot: scale to {1.03}, settling to 1.0 by {240ms}

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