What’s inside

One SKILL.md (the playbook) + one starter template. A preview:

Crypto Harbor Landing

When to use

• You're launching a crypto product — wallet, exchange feature, portfolio tool, learning course — and need a landing page that explains it without hype
• You need a waitlist page to gauge interest before building the full product
• You're announcing a new feature to existing users and need a page that shows what it does and how to try it
• Your current page is jargon soup ("decentralized synergy") and visitors bounce without understanding the offer
• You're running ads or content to a page and need one clear action per visitor, not five competing buttons

Workflow

1. Define the offer and the audience (input: product, who it's for → output: one offer + one action)
   One page, one offer, one action: "Try the wallet" or "Join the waitlist". Name the audience precisely — "people who hold crypto on an exchange and want self-custody" — and the single action they take. If the page needs two CTAs, it needs two pages. Write the offer in one sentence a non-crypto friend would understand; if they can't, the page isn't ready.
2. Structure the page (input: offer → output: section outline — hero, problem, how it works, features, safety, FAQ, CTA)
   Fixed spine: Hero (outcome + CTA) → Problem (the pain, in the visitor's words) → How it works (3 steps, no jargon) → Features (what it does, each tied to a benefit) → Safety (how keys, funds, and data are handled, honestly) → FAQ (the real objections) → Final CTA. Every section earns its place by moving the visitor one step toward the action — decoration gets cut.
3. Write the copy (input: outline → output: full page copy — headlines, body, FAQ, disclosure)
   Headlines state outcomes, not features: "Your keys stay on your device" beats "Non-custodial architecture". Body copy stays plain: explain each crypto term on first use. The FAQ answers the objections visitors actually raise — fees, supported chains, what happens if I lose my key — not softball questions. End with a risk disclosure block: crypto is volatile, never invest more than you can afford to lose, this page is not financial advice.
4. Design and build (input: copy → output: built page — layout, mobile, speed, form)
   Layout rules: hero with headline + one CTA above the fold, one action repeated down the page (same action every time), mobile-first, fast load, form with the fewest fields that work. The CTA button says what happens next — "Join the waitlist" or "Download the app" — never a bare "Submit". Test the form end-to-end yourself before launch: a landing page with a broken form is a leak, not a page.

Template preview

Crypto Harbor Landing — Template

One page, one offer, one action. Write the offer in a sentence a non-crypto friend would understand.

Offer + audience

Product: { } Audience (precisely): { } One offer: { } One action: {try / join waitlist / download / other: } CTA button text: {says what happens next — never bare "Submit"}

Page copy

Hero (above the fold)

Headline (outcome, not feature): { } Subhead (one sentence, plain words): { } CTA: {button text} → {where it goes}

Problem

{the pain, in the visitor's words — 2–3 sentences}

How it works (3 steps, no jargon)

1. {step — plain words}
2. {step}
3. {step}

Features (each tied to a benefit)

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