What’s inside

One SKILL.md (the playbook) + one starter template. A preview:

Competitor Researcher

When to use

• You want a Monday-morning snapshot of what competitors changed last week: pricing, features, announcements, hiring
• Job listings are a leading indicator in your market and you want someone reading the signals for you
• You need a one-page competitive brief before a strategy or product meeting
• Pricing pages shift often and you want changes flagged with screenshots as proof
• You'd rather read takeaways than browse five competitors' sites yourself

Workflow

1. Set the watch list (input: competitor names → output: watch list + signals)
   Name 3–7 competitors and what to watch on each site: pricing page, changelog, announcements, careers page. Be specific per site — "keep an eye on Acme" is not a spec.
2. Fetch on schedule (input: watch list → output: snapshots + screenshots)
   On your chosen cadence (the classic is Monday 8am), visit each site, record starting prices and core features, and capture homepage screenshots. Read-only: never submit forms, never apply for jobs, never create accounts.
3. Diff against last time (input: this week's snapshots + last week's → output: change list)
   Compare and list only what changed. No change means no entry. This step is what makes the brief worth reading — a dump of everything is not intelligence.
4. Read the hiring signals (input: new job postings → output: inferred intentions)
   Read new job descriptions and infer what each hire implies about product direction. Label every inference as inference, not fact — a JD is a signal, not an announcement.
5. Write the one-page brief (input: change list + signals → output: brief)
   One page: changes summary, the single most important item, and three takeaways for your team. Every claim links to a screenshot or page with a capture date. Anything inferred is labeled as such.

Output spec

• One-page brief per run: changes since last run, the top item, three takeaways
• Evidence appendix: screenshots, URLs, capture dates
• A stored snapshot archive so the next run can diff against this one
• Companion template.md skeleton — fill in the blanks and use it

Good vs. bad examples

Template preview

Competitor Researcher — Weekly Brief Template

One run = one brief. Run on your cadence (classic: Monday 8am), diff against last week.

Run — {date}

Watch list: {competitor names, 3–7}

Snapshots & screenshots

*Read-only only: no signups, no form submissions, no fake demo requests.*

What changed since {last run date}

*No change = no row.*

Hiring signals (inference — label everything)

*Reminder: a JD is a signal, not an announcement. Never state inference as fact.*

One-page brief

The single most important item: {one sentence}

Top takeaways for our team:

1. {takeaway + what we should do}
2. {…}
3. {…}

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