What’s inside

One SKILL.md (the playbook) + one starter template. A preview:

Airy Flight Booking Landing

When to use

• You are launching or redesigning a flight booking page and visitors bounce before they ever search
• Your current landing page buries the search box under banners, pop-ups, and marketing copy
• You want a page that feels calm and spacious — generous whitespace, one clear action — instead of a wall of deals
• You need to show fares and trust signals without resorting to fake urgency or countdown timers
• Your booking flow starts on a landing page that must work as well on a phone as on a desktop

Workflow

1. Put search first (input: booking flow → output: hero section)
   The hero is the search box, full stop. Origin, destination, dates, passengers, one search button — visible without scrolling, on every screen size. The headline above it says one thing: what the traveler can do here. Everything else — deals, destinations, testimonials — lives below the search, because a visitor who came to search should never have to hunt for the search.
2. Show fares honestly (input: fare data → output: fare display)
   Display fares with the full price a traveler will actually pay, including the fees and taxes you know about, and label what is included. Show a small set of real example fares ("London → Lisbon from £X") drawn from actual inventory or a clearly labeled typical range — never a teaser price no one can book. If a fare is an estimate, say so next to the number.
3. Build trust in order (input: policies + support facts → output: trust section)
   Place trust signals in the order a traveler worries: what happens if plans change (change/cancellation terms in plain words), how payment works and what protection applies, and how to reach a human (support hours and channels). Each claim must be verifiable on your own site — link to the policy page it comes from. A trust badge you cannot explain is decoration, not trust.
4. Keep the page light (input: full content → output: laid-out page)
   Lay out with air: generous whitespace, one idea per section, short lines, one typeface family with two or three weights. Use real destination photography or clean illustration — one strong image per section, not a collage. Every section must justify its place: if removing it would not change a visitor's decision, remove it.

Template preview

Airy Flight Booking Landing — Page Template

One page = one search box above the fold. Fill in real fares and real policies before layout.

Page: {site / route focus}

Hero headline (one thing the traveler can do here): {headline} Reassurance line (one, under the search box): {e.g. change terms in plain words — linked}

Search hero (above the fold, every screen size)

Checks: [ ] Visible without scrolling | [ ] Keyboard-operable | [ ] Every field labeled | [ ] No pop-up covers the search box

Example fares (real inventory or labeled typical ranges)

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