AI Services Market › Use cases › Sales, Marketing & Support
Sales, Marketing & SupportDone with Make Feb 13, 2025
Enrich new CRM leads for personalized outreach
A Make.com automation enriches new leads entering the CRM with detailed profiles so cold outreach can be more targeted.
- What They Did
- The poster built a Make.com scenario that watches Airtable for each new lead, then runs two enrichment calls: one to LinkedIn via RapidAPI to pull profile details and another to a service like Clearbit or FullContact for company and role data. The enriched fields are written back to Airtable for use in targeted outreach, and in the comments the poster suggests adding an AI step to choose the closest match when basic identifiers are ambiguous.
- How It Went
- They present it as a way to turn bare lead records into profiles detailed enough for hyper-targeted cold emails, but the thread gives no performance numbers or measured lift. A commenter’s main caveat was that matching can be fuzzy unless you provide more than just a name and maybe company.
Try it yourself with Make
Build a Make scenario that triggers when a new lead is added to my CRM [CRM name] and enriches it with company size, industry, role, recent news, and a short summary of what they likely care about. Write the results back to custom fields [field names] on the lead record. Test it on [number] existing leads and show me the enriched records before turning it on for new ones.
Do this with a skill.
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