AI Services Market › Use cases › Content & Creative
Content & CreativeDone with Make, ChatGPT 2026-10-23
Automate technical blog post production
The Basilica team built a Make and ChatGPT workflow to produce technical blog posts faster, reporting about 6 hours saved per post.
- What They Did
- Basilica, a US creative agency, had only days to deliver several technical blogs and found manual ChatGPT prompting slow and inconsistent. They built an end-to-end workflow in Make linking Google Sheets, Google Docs, Anthropic Claude and Slack. They trained the AI on brand voice, messaging and keywords, then extended it to social posts, PPC ads, emails and press releases.
- How It Went
- They saved 5–6 hours per blog, raised blog writing productivity by 167% and nearly tripled blog output without adding resources. The source gives no detail on review steps or quality checks.
- Worth Knowing
- The source says Claude was used, not ChatGPT as the summary says. It is a vendor roundup, so the full Basilica story linked there may have more detail.
Try it yourself with Make
Build a Make scenario that takes a topic and notes from [Google Sheet or Notion row] and uses ChatGPT to produce an outline, then a full technical blog post draft in [my brand voice], and saves the draft to [Google Docs folder]. The finished job is a draft doc plus a Slack or email message linking to it for my review. Do not publish anything; stop at the draft and show me the result.