Spectrum Brand Strategy Deck
Map where your brand sits — then choose where it stands.
Turns your AI into a brand strategist that maps your brand across a spectrum — from budget to premium, playful to serious, niche to mass — and turns that map into a decision-ready strategy deck.
Install it in 3 steps
No sign-up. No CLI tools. Pick your AI, copy one line, paste it over.
Prefer doing it yourself? Buy the skill ($4.99), download the ZIP from your checkout confirmation, unzip it into the directory shown above, restart your AI session — same result. Already bought it? Your AI assistant can download it for you.
What’s inside
One SKILL.md (the playbook) + one starter template. A preview:
Spectrum Brand Strategy Deck
When to use
- You're repositioning a brand and need to show where it sits relative to competitors, not just assert it
- Leadership keeps debating "are we premium or accessible?" and you need a visual framework to settle it
- You're launching a second product line and must decide how far it can stretch from the core brand
- A pitch or board deck needs the brand strategy on 8–12 slides that a non-marketer can follow
- Your brand has drifted across channels and you need one map that pulls it back into alignment
Workflow
- Define the spectrum axes (input: market + competitors → output: 2–3 spectrum axes with endpoints)
Pick the tensions that actually decide purchases in your market: e.g., price (accessible ↔ premium), tone (playful ↔ serious), scope (specialist ↔ generalist). Two axes make a map; three axes make two maps. Each axis needs named endpoints and a one-line test ("if a customer had to place us, which end would they pick?"). Axes everyone agrees on but nobody acts on are decoration — drop them. - Plot the market (input: axes + competitor list → output: positioning map with every player placed)
Place each competitor on the map with one evidence line per placement ("Competitor X: premium pricing, minimalist packaging, serious tone"). Place your brand where it is today, honestly — including the gap between where you claim to be and where customers would put you. The map's value is the empty space: unclaimed positions are opportunities, crowded corners are fights to avoid. - Choose your position (input: positioning map → output: one chosen position + what you are NOT)
Pick one position and write the anti-position with it: "We are X, which means we are not Y." A position without a rejection is a slogan. Check the choice against three filters: is it true (can we prove it?), is it wanted (do customers care?), is it ownable (can a competitor copy it by Friday?). If it fails any filter, move. - Build the strategy narrative (input: chosen position → output: slide-by-slide story: problem → map → position → expression → rollout)
Structure the deck: the tension in the market (1–2 slides), the map with everyone plotted (1–2 slides), your chosen position and anti-position (1 slide), what changes in product, voice, and visual identity (2–3 slides), and the rollout sequence with owners and dates (1–2 slides). Each slide carries one idea; the map reappears as a recurring visual anchor so the audience never loses the thread.
Template preview
Spectrum Brand Strategy Deck — Template
One position, one map, one decision. Fill this in before any slides get designed.
Market
Market / category: {e.g. direct-to-consumer cookware} Competitors mapped: {list 4–8} Decision this deck must drive: {e.g. approve the repositioning + Q1 rollout}
Spectrum axes (2–3)
Positioning map
Empty space spotted: {unclaimed position — opportunity} Crowded corner to avoid: {position with too many players}
Chosen position
We are: {one position — e.g. "premium playfulness"} Which means we are NOT: {anti-position — e.g. "luxury seriousness"}
