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Film Strip Hero

When to use

• Launching a portfolio, photography, or video product where the work itself should sell it
• Your homepage hero feels like a generic stock photo and says nothing about what you do
• You have 5–10 strong images but no single one deserves the full-bleed treatment
• You want motion in the hero without the weight of an autoplaying video
• You need a hero that still works on mobile without cropping the key subject out of frame

Workflow

1. Pick the frames (input: your image library → output: 6–10 chosen frames)
   Choose frames that read at small size: strong subject, high contrast, no fine text. Mix wide and close shots, and order them so the strip reads left to right as a mini-story (establishing → detail → human → payoff). Drop any frame that needs a caption to make sense — at hero size, nobody reads captions.
2. Write the headline first (input: frames + offer → output: headline + subhead + CTA)
   Headline of 8 words or fewer, one promise. Subhead of one line: who it's for plus what happens next. One primary CTA, one secondary at most. Write the copy before laying anything out — the strip frames the words, not the other way round.
3. Lay out the strip (input: frames + copy → output: hero layout spec)
   Full-width strip of equal-height frames behind or beside the headline block, with sprocket-hole edging or thin gutters as the film cue, kept subtle. The headline sits on a solid or softly darkened panel so text contrast holds. Specify frame aspect (for example 3:4 portraits in a row), gutter width, and strip height as a fraction of the viewport.
4. Add motion with restraint (input: layout spec → output: motion spec)
   Slow continuous drift or scroll-linked pan; pause on hover and on focus; respect reduced-motion settings by showing a static strip. Motion must never move the headline or the CTA. Specify speed in seconds per loop and a still fallback frame.
5. Make it responsive and accessible (input: motion spec → output: shipped hero)
   On mobile the strip collapses to 3 frames or a single swipeable row; the headline stays above the fold; every frame gets alt text; the CTA is reachable by keyboard; frames below the fold lazy-load. Test at 360px wide and with images off — the headline and CTA must still sell the page.

Output spec

• Frame list: 6–10 images with alt text and crop notes
• Copy block: headline of 8 words or fewer, subhead of 20 words or fewer, 1 primary + optional secondary CTA
• Layout spec: strip height, frame aspect, gutters, headline panel treatment
• Motion spec: drift or scroll behavior, speed, pause + reduced-motion fallback
• Responsive rules: breakpoints, mobile frame count, image-off fallback

Good vs. bad examples

テンプレートのプレビュー

Film Strip Hero — Build Template

Fill in the frames first, then the copy, then the layout. One hero = one strip.

Frames (6–10)

Dropped frames (and why): {frame — reason}

Copy

Headline (8 words or fewer): {headline}

Subhead (one line — who it's for + what happens next): {subhead}

Primary CTA: {CTA text} → {destination} Secondary CTA (optional): {CTA text} → {destination}

Layout spec

• Strip height: {fraction of viewport, e.g. 62vh}
• Frame aspect: {e.g. 3:4}
• Gutter width: {px}
• Film cue: {sprocket row / thin gutters / none — one only}
• Headline panel: {solid / soft dark overlay} — contrast check: {pass/fail}

Motion spec

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