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Un file SKILL.md (la guida operativa) + un modello di partenza. Un'anteprima:

Cobalt Serif Freelancer Site

When to use

• You just launched (or relaunched) your freelance portfolio site and need to announce it beyond "new website!"
• You're rebranding as a freelancer and the new site is the centerpiece of the announcement
• You're opening availability for new clients and want the site to do the explaining
• You added a new service page — booking, shop, course — and need a short video to drive traffic to it
• Your site gets visits but few inquiries, and you suspect nobody understands what you offer in the first 10 seconds

Workflow

1. Define the hook and the one CTA (input: site URL, one service, who it's for → output: hook line + single call to action)
   One video, one job: get the right visitor to the right page. Pick the single service the video sells and the single action — "book a call", "see the portfolio", "join the waitlist". The hook names the visitor's problem, not your news: "Hiring a designer and drowning in portfolios?" beats "I launched my new site!" Every second after the hook must earn the click.
2. Script it (input: hook + CTA → output: 15–60 second script with timestamps)
   Fixed structure: Hook (0–3s, the problem) → What the site offers (3–15s, one sentence + one screen) → Who it's for (one line, so the wrong people self-select out) → CTA (last 5s, say the URL and show it on screen). Write for the ear: short sentences, no jargon, read it aloud twice. If it sounds like a press release, rewrite it as if telling one person.
3. Plan the shots (input: script → output: shot list — screen capture, talking head, b-roll)
   Every line gets a visual: screen recording of the site doing the thing the line describes, a talking-head clip for the hook and CTA, and short b-roll (workspace, work-in-progress) only where the screen can't carry it. Show the site early — within the first 3 seconds — because the site is the product. List each shot with its timestamp, what it shows, and how it's captured.
4. Style in Cobalt Serif (input: shot list + script → output: styled edit spec — serif titles, cobalt accents, captions)
   Cobalt Serif rules: big serif titles for the hook and section cards, deep cobalt accent bars and lower-thirds, silver-grey body type, generous white space. Captions are mandatory — most viewers watch muted — burned in or as an SRT file, word-accurate, synced. The thumbnail uses the same system: serif headline, one site screenshot, cobalt accent.
5. Edit and publish (input: footage + edit spec → output: finished video + publish checklist)
   Cut to the script's timestamps; if a shot runs long, trim the shot, not the script. Export two versions: vertical (9:16) for feeds and horizontal (16:9) for the site and YouTube. Publish with the link in the description/first comment/bio, the CTA repeated in the caption text, and the video pinned where new visitors will see it. Check playback on a phone before announcing — that is where most viewers meet it.

Anteprima del modello

Cobalt Serif Freelancer Site — Launch Video Template

One video, one service, one CTA. Fill this in before recording anything.

The job

Site URL: { } Service this video sells: {one service only} Who it's for: { } Single CTA: {book a call / see portfolio / join waitlist / other: } Link placement: {bio / description / first comment}

Script (read aloud twice before shooting)

Total target length: {15 / 30 / 60} seconds

Shot list

Cobalt Serif style notes

• Titles: big serif, hook + section cards
• Accents: deep cobalt bars / lower-thirds
• Body type: silver-grey, generous white space
• Captions: [ ] burned in / [ ] SRT file — word-accurate, synced

Il pacchetto della skill (SKILL.md + modello) è scritto in inglese.

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