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Cue Style Launch Video

When to use

• You are launching a product, feature, or event and have under 90 seconds to make the case
• Your audience scrolls past talking-head announcements, but stops for tight, cue-driven edits
• The launch has one clear action (sign up, preorder, watch, download) that must survive the whole video
• You have good footage or screenshots but no script, and need a structure that assembles them
• A previous launch video felt flat because the viewer never knew where to look or what mattered

Workflow

1. Lock the single action (input: launch goal → output: one-sentence action statement)
   Write the one thing the viewer should do after watching, in one sentence with a verb: "Preorder the book," "Join the waitlist," "Download the update." Everything in the video serves this sentence. If you cannot state it in one sentence, the launch is not ready to film — two actions split attention and the viewer does neither. Write the action down, and check every later decision against it: any shot, line, or cue that does not move the viewer toward this action gets cut. Decide where the action appears: teased early, stated plainly in the middle, and repeated as the final cue — never saved for a surprise ending the viewer may never reach.
2. Build the cue map (input: action statement and raw material → output: cue map)
   A cue is any deliberate signal that directs attention: a zoom, a highlight ring, a sound sting, an on-screen arrow, a word appearing exactly when it is spoken, a beat drop, a pause. List your available material — footage, screenshots, product shots, testimonials, logos — and assign each piece one job: hook, proof, or action. Then map cues onto the timeline: an attention cue every 3–5 seconds (a cut, a zoom, a graphic pop), an emotion cue at each turning point (music lift, pause, close-up), and an action cue wherever the viewer should do something (button graphic, URL, spoken instruction). The rule is one cue at a time: a zoom plus a graphic plus a sound sting in the same half-second is noise, not emphasis.
3. Write the 3-beat script (input: cue map → output: 60–90 second script)
   Structure the video in three beats. Beat 1, the hook (0–8 seconds): name the problem or the promise in one line, with the strongest visual first — never start with a logo or a greeting. Beat 2, the proof (8–60 seconds): show the product doing its best thing, in three short demonstrations, each with its own cue (a zoom on the key detail, a caption naming the benefit, a before-and-after). Beat 3, the action (final 10–15 seconds): state the action plainly, show exactly where to do it, and end on the product name plus the action — not on a joke, a fade, or a blooper. Write the script as spoken lines plus a cue column: every line gets its matching visual cue written beside it, so the editor never has to guess what the viewer should look at.
4. Shoot and gather for the edit (input: script → output: shot list and assets)
   Shoot for the cues, not for coverage: every shot on the list should exist to deliver one cue. Capture the hero shot (the product at its most appealing, well-lit, steady), three proof shots (each demonstrating one benefit with the key detail large in frame), and one human shot (a face reacting, hands using the product, or a real workspace — launches without a human feel like ads for nobody). Gather the supporting assets in the same pass: logo, product screenshots at full resolution, the exact URL or handle as text, and any music or sound cues cleared for use. Record voiceover in a quiet room in short takes, one beat at a time, so a flubbed line costs one sentence, not the whole read.
5. Edit to the cues (input: shots, script, assets → output: timed cut)
   Cut picture to the cue map, not to the clock: each cut lands on a cue, and each cue lands on a beat. Keep shots short (2–4 seconds in the proof beat, shorter in the hook), hold the final action shot long enough to read (at least 3 seconds on the URL or button), and never let two seconds pass without something changing on screen. Layer the cues in order of importance: picture first, caption second, sound third — if the viewer watches muted, the picture and captions alone must tell the whole story. Mix the voiceover forward, keep music 10–15 dB below it, and place sound stings only on cue moments so they stay meaningful. Watch the cut once with sound off and once with picture off: the first pass must still make sense, and the second must still sound like a coherent announcement.
6. Verify and ship (input: timed cut → output: verified exports)
   Check the three things launch videos most often get wrong: the action is visible and correct (click the link yourself), the product name is spelled right in every caption, and the video still works muted on a phone at arm's length. Export a master plus platform-sized versions (vertical for shorts and reels, square or horizontal for feeds, horizontal for embedding), and write the caption and thumbnail from the same action sentence so the packaging matches the video. Publish with the action link in the first line of the description, and keep the project file — launch videos get re-cut for reminders, and a clean project file makes the 15-second reminder cut a ten-minute job.

Vista previa de la plantilla

Cue Style Launch Video — Production Template

One video = one action. Fill this in before shooting or editing.

Action statement

After watching, the viewer will: {verb + object — e.g. Join the waitlist}

Action link / destination: {URL or handle — click it yourself before shipping}

Cue map

Cue rule check: [ ] one cue at a time — no zoom + graphic + sting in the same half-second

Script (60–90 seconds, 3 beats)

Beat 1 — Hook (0–8 sec)

• Spoken line: "{name the problem or the promise in one line}"
• Visual cue: {strongest visual first — never a logo or greeting}

Beat 2 — Proof (8–60 sec)

El paquete de la habilidad (SKILL.md + plantilla) está escrito en inglés.

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