Was ist enthalten

Eine SKILL.md (die Anleitung) + eine Startvorlage. Eine Vorschau:

New Website SEO Growth

When to use

• Your website is new (0–12 months) and organic traffic is near zero — you need a data-driven content plan, not guesswork
• You exported GSC data (Performance: queries + pages, last 28 days or 3 months) and want to know what it's actually telling you
• You need to decide: which pages to fix, which keywords to target, what to write next — in what order
• You're about to write a batch of articles and want each one aimed at a gap the data reveals
• Traffic plateaued after the first few months and you need to find the next lever

Workflow

1. Indexation (input: GSC coverage / indexing report → output: indexation health)
   Check submitted vs indexed pages. If indexed is under ~80% of submitted, diagnose why before writing anything new: crawl budget, thin content, no internal links, technical blocks (noindex, canonical, robots). Writing new articles when Google won't index the old ones is pouring water into a leaking bucket — fix the leak first.
2. Impressions (input: GSC Performance → output: impression map)
   Total impressions and the trend (up / flat / down), plus which pages and queries drive them. Impressions without clicks are the opportunity pool — Google is testing you in the SERPs. Map exactly where those tests are happening.
3. CTR (input: impressions + clicks → output: CTR diagnosis)
   Compare actual CTR against the expected CTR for your average position. Low CTR at good positions (1–10) = title/meta problem → rewrite them. Low CTR at bad positions (30+) = ranking problem, not a CTR problem — don't fix the wrong thing. State which one it is for each case.
4. Average position (input: GSC Performance → output: position tiers)
   Bucket every query: page 1 (1–10), striking distance (11–30), invisible (30+). Striking-distance queries are the highest-ROI targets — small pushes move them onto page 1. Invisible queries need new or heavily strengthened pages, not tweaks.
5. Pages (input: page-level GSC → output: page verdicts)
   For each indexed page: impressions, clicks, average position — then a verdict. Keep (it's working, leave it alone). Improve (impressions but no clicks → title/meta or intent mismatch). Consolidate (2+ pages ranking for the same query → merge into one strong page). Prune (zero impressions after 90+ days, no backlinks, no internal links → 301 to the closest surviving page).
6. Keywords (input: query-level GSC → output: keyword tiers)
   Group queries by intent — informational, commercial, navigational — and by branded vs non-branded. A healthy new site shows non-branded informational queries growing. If it's all branded, you're not acquiring new demand; the content plan must target non-branded informational queries.
7. Content gaps (input: keyword tiers + page verdicts → output: gap list)
   Find four kinds of gaps: ① queries with impressions but no dedicated page (write one) ② queries at positions 11–30 (strengthen the existing page) ③ topics the query themes point to that you haven't covered (from competitors' angles) ④ question-queries (who / what / how) you haven't answered. Each gap cites its GSC evidence.
8. Next batch (input: gap list → output: article plan)
   Produce the next batch: 5–10 article titles, each with target keyword, intent, the gap it fills, internal-link targets, and an H2 outline. Prioritize by impression volume × striking-distance proximity. Sequence it: quick wins first (strengthen existing pages), then new pages for the biggest gaps. Include what NOT to write — the topics the data says to skip.

Vorschau der Startvorlage

New Website SEO Growth Plan

Site: […] GSC date range: [last 28 days / last 3 months, ending YYYY-MM-DD] Plan date: [YYYY-MM-DD]

1. GSC health snapshot

Position distribution: page 1 (1–10): […] queries / striking distance (11–30): […] / invisible (30+): […]

2. Page verdicts

Verdict rules: keep = working · improve = impressions but no clicks · consolidate = 2+ pages, same query · prune = zero impressions after 90+ days.

3. Keyword tiers

Top 20 queries:

Non-branded informational trend: [growing / flat — …]

4. Content gaps

5. Next batch — article plan

Priority order: quick wins (strengthen) → biggest gaps (new pages).

Article 1: [Title]

Das Skill-Paket selbst (SKILL.md + Vorlage) ist auf Englisch verfasst.

Das komplette Skill-Paket kaufen — $4.99 Pro — alle 511 Skills