Was ist enthalten

Eine SKILL.md (die Anleitung) + eine Startvorlage. Eine Vorschau:

Continuity Asset Set

When to use

• A project has five contributors and the outputs are starting to drift into five different styles
• You're handing a brand to a new designer or writer and need them to match the existing look on day one
• Your decks, docs, and social posts for one project look like they came from three different companies
• You're starting a multi-month project and want consistency locked in before the second deliverable
• A client keeps saying "this doesn't feel like us" but can't explain what's off
• You need to audit an existing project and find exactly where the visual and verbal drift happened

Workflow

1. Collect the existing assets (input: current deliverables → output: asset inventory)
   Gather everything already made for the project: pages, decks, posts, docs, logos, photos, illustrations. List what each one actually uses — colours sampled from the files (not from memory), typefaces, image treatments, logo variants, recurring phrases. The inventory is evidence, not aspiration: if the real files use four greys, the inventory says four greys, even if the brand guide says two.
2. Distil the tokens (input: asset inventory → output: design token sheet)
   Reduce the inventory to a small locked set: 2–3 primary colours with hex values, 1–2 neutrals, 1 accent, 2 typefaces (headings + body) with sizes and weights, spacing unit, corner radius, and image treatment (e.g. "monochrome, high contrast, no colour photos"). Anything not on the token sheet is out. If two near-identical colours both appear, pick one and retire the other — near-duplicates are how drift starts.
3. Lock the voice rules (input: existing copy → output: voice sheet)
   Write the verbal half of continuity: tone (e.g. "plain, direct, no hype"), banned words and phrases, preferred terms (e.g. always "sign up", never "register"), sentence-length guidance, and how numbers, dates, and CTAs are formatted. Pull examples from the project's own best copy — a rule illustrated with a real sentence from the project beats an abstract adjective every time.
4. Build the reusable templates (input: tokens + voice → output: template pack)
   Create one template per recurring deliverable type: page header, slide layout, social card, doc cover, email header. Each template bakes in the tokens — fonts, colours, spacing, logo placement — so a contributor following the template cannot accidentally drift. A template with a blank where the headline goes is useful; a template that requires restyling before use is not.
5. Write the continuity rules (input: tokens + templates → output: one-page rule sheet)
   Put the non-obvious decisions in writing on a single page: when to use the accent colour (and when not to), minimum logo clear space, image do's and don'ts, what to do when a new deliverable type appears (follow the nearest template, propose a token addition, don't improvise a new colour). The rule sheet's job is to answer the questions contributors ask at 11pm without messaging you.
6. Audit and repair drift (input: rule sheet + latest deliverables → output: drift report + fixes)
   Compare the newest deliverables against the tokens and rules, and list every deviation with its location: wrong grey on slide 4, off-brand headline case in the email, colour photo where monochrome was specified. Fix the deviations in the files, not just in the report — and if the same deviation appears three times, the rule or template is unclear, so fix the rule, not just the instances.

Vorschau der Startvorlage

Continuity Asset Set — Starter Template

Fill in every {placeholder}. If a value is undecided, decide it here — "TBD" is drift waiting to happen.

Project

• Project name: {project_name}
• Kit version: {version} · Last updated: {date}
• Owner: {kit_owner}

Design tokens (locked)

• Primary: {hex_1} · Secondary: {hex_2} · Accent: {hex_3}
• Neutrals: {neutral_hex_1}, {neutral_hex_2}
• Headings: {typeface_headings} {weight} · Body: {typeface_body} {weight}
• Body sizes: {size_scale, e.g. 14 / 16 / 20 / 28 / 40px}
• Spacing unit: {spacing_px}px · Corner radius: {radius_px}px
• Image treatment: {image_treatment, e.g. monochrome, high contrast, no colour photos}

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