Was ist enthalten

Eine SKILL.md (die Anleitung) + eine Startvorlage. Eine Vorschau:

Apricot Ink Marketing Deck

When to use

• You are pitching a product launch and want the deck to feel warm and human instead of corporate-blue
• A campaign recap needs slides that read as crafted, not templated, without a designer's help
• You are presenting brand or packaging work where a hand-drawn touch fits the product's personality
• A small business needs a pitch deck that stands out in a stack of identical slide templates
• You are building a marketing deck for a creative, food, lifestyle, or artisan audience

Workflow

1. Gather the story (input: product + campaign facts → output: slide outline)
   Write down the facts the deck must carry before touching any design: what is being marketed, who it is for, the one claim the audience should remember, the proof behind that claim, and the call to action. Turn those into a slide outline of 8–12 slides — title, problem, product, how it works, proof, offer, next steps. If a fact is not confirmed, mark it as "verify" and do not let it onto a slide yet.
2. Set the apricot palette (input: slide outline → output: color system)
   Build a small palette and use it everywhere: a warm apricot as the primary accent, a deep warm brown or charcoal ink for text, a cream or soft off-white background, and one muted secondary (sage or dusty terracotta) for charts and callouts. Apricot carries emphasis — headlines, key numbers, dividers — never full-slide backgrounds, which wash out text. Check contrast: body text must stay dark-on-light, always.
3. Sketch the ink doodles (input: color system → output: doodle set)
   Draw or generate a small set of simple hand-drawn ink doodles that match the deck's subject: arrows, stars, circles, underlines, and a few subject doodles (a leaf, a cup, a spark, a speech bubble). Keep them loose and consistent — same line weight, same ink color, no fills. Reuse this one set across all slides; a new doodle style on every slide looks messy instead of charming.
4. Build the slides (input: outline + palette + doodles → output: full deck draft)
   Lay out each slide with the same grid: headline at the top, one idea per slide, plenty of white space, doodles as accents in margins and around key points — never behind body text. Keep body copy short: a headline that states the point plus 3 bullets at most. Charts and numbers use the palette (apricot bars, ink labels) so data feels like part of the deck, not pasted in from elsewhere.
5. Check the voice (input: deck draft → output: polished deck)
   Read the deck out loud, slide by slide. Marketing copy should sound like one person talking: cut jargon, cut any slide that repeats the previous one, and make sure the claim on each slide is backed by the proof on that slide or the next. Confirm every number, price, date, and testimonial against its source — a friendly-looking deck with a wrong price is still a wrong deck.

Vorschau der Startvorlage

Apricot Ink Marketing Deck — Build Template

One campaign = one deck. Fill in the story before touching any design.

Deck: {product / campaign name}

Audience: {who will see this deck} One thing they should remember: {single claim, one sentence} Call to action: {what they should do next}

Facts (verify before they reach a slide)

Unverified items (keep off slides until confirmed): {list or "none"}

Slide outline (8–12 slides)

Color system

Rule: Apricot = emphasis only, never a full-slide background.

Doodle set (one style: same line weight, same ink color, no fills)

• Arrows: {style notes}
• Stars / circles / underlines: {style notes}

Das Skill-Paket selbst (SKILL.md + Vorlage) ist auf Englisch verfasst.

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